MADE IN SAN FRANCISCO

CREDITS:

Role: Creative Director & Producer

Client: Dev/Mission

Videographer: Matthew Estonina

Photography: Marya Lykova

Design Intern: Joanna Luo

Social Media Intern: Faisa Jama

The Shirt

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The Shirt 〰️

Back of a white T-shirt with various colorful graphic designs and texts, including 'MADE IN SAN FRANCISCO' at the top.

This shirt celebrates the heart of San Francisco, woven with hidden gems and Easter eggs that capture the spirit of its neighborhoods.

Designs of three T-shirts with various graphic elements and text, with the left and right shirts being plain and detailed, respectively, and the middle shirt featuring a collage of colorful graphics, text, and illustrations.

You see a city, but for us, San Francisco is home.

Introducing our Made in San Francisco campaign! From the heart of the Bay, we’re celebrating the grit, grind, and creativity that make this city shine. Whether you’re skating down the streets or just living that everyday SF hustle, this is for YOU.

Photography

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Photography 〰️

A man with a white graphic T-shirt is standing in front of a wall mural, pointing at a large stylized skull painted on the wall.
A young man sitting on the edge of a graffiti-covered skatepark ramp with a skateboard resting next to him, looking to the right.
Two individuals stand in front of a colorful graffiti mural featuring a stylized tiger's face. The person on the left wears reflective sunglasses and a white T-shirt with 'MADE' written on it. The person on the right has short hair and a white T-shirt with the same logo.
Three women wearing white t-shirts with 'MADE' logo, standing outdoors near water with city skyline and bridge in the background.
A young man with dark hair and a goatee standing in a produce section of a grocery store, surrounded by watermelons, apples, bananas, cantaloupe, pineapple, and other fruits.
A young woman crouching in front of a mural with a tiger and the words "BE HAPPY" painted on it. She is wearing a white T-shirt and beige pants.

Social Media

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Social Media 〰️